Strategy

Strategic Thinking

Digi-cult is an Online Marketing Agency based in Mumbai (India). Our strategic approach is to analyze visitors' behaviour and help to convert them to customers.

Competitive Analysis
DC's strategic approach stems from taking the time to understand you, your marketplace and your competition. We analyze the successes and failures of your competitors' marketing activity, their use of technology, their communication with their audience and the treatment they receive from their audience. This analysis allows us not only to define an approach to meet your marketing objectives but also to position your brand/product appropriately and to achieve strategic business goals.

Website Analytics
Defining the strategy and how to measure it – is the true goal of web analytics. We help our clients to understand the rich insights into website traffic and marketing effectiveness. Our analytic reports help to understand visitor behavior, visit trends, site performance etc. and hence provide (ongoing) ROI based solutions from brand building to acquisition. We create work that helps to enhance the generation of business via online platform.

Search Engine Optimization
Search is the foundation of the web. DC's experience in helping clients such as TATA Mutual Fund, Fungus Designs, K & V Media and Pounj Granite, allows us to apply a blend of content strategy, search standard expertise and a core understanding of search engine technology to every project. We define and implement an approach that works not only for static deployments, but also for dynamic portals.

The Architecture

Design

We at Digi-cult believe that every pixel on your website is what you have invested in and hence it has to be utilized in a way that it provides maximum possible returns to your business.

Information Architecture
At DC we believe that information architecture is the foundation of usability. At the outset of any project, we work closely with the client to audit the current information and create improved hierarchies and categories – streamlining the structure of content, how it's organized and how users access it.

Web Usability
The DC approach to usability hinges on our passion for creating interfaces that work intuitively and easy to access. We focus on key concepts of ease, efficiency, memorability and enjoyment, and we apply the web standards at every stage of the process, from early prototypes, exploration and design concepts through to beta-period analysis and adjustment.

Interactive Design
The behavior of a web site or application, and how users control that behavior, is of importance in understanding the user behaviour and in meeting the project's objectives. At Digi-cult, we make sure that the whole interactive team is involved from sketches, to the production of highly-detailed wireframes and functional documentation.

Technology

Web Development and Integration

Digi-cult is committed to achieving a perfect balance of web development from front end to back end to social media integration.

Rich Internet Application (RIA) Development
In today’s era of online business management, organizations are compelled to adopt new and innovative tools to reach their target audience, for such intrinsic requirement of the new-age organizations we provide them with solutions via Rich Internet Applications. RIA are web based applications which provides the features and functionality of traditional desktop applications, but are designed to enrich user experience along with increase in data management ability. So whether it is face book application or widgets on third party sites, we have the expertise to execute it successfully and help you to reach out to your target audience.

Go-Green Initiatives - (Office / Process Automation)
We seek to understand your current business model and e-create your existing business, while strategizing new avenues and unearthing untapped markets with help of online marketing tools. Our innovative solutions, technologically driven workforce and pioneering practices help you optimize, expand and boost business processes, and provide a significant growth.

Connect to Facebook, Twitter etc.
DC is a passionate of the social evolution and we closely engage with our clients so they do become a part of it too. Providing a viral gateway to other social networks such as Facebook and Twitter is a key consideration for all our client work. Based on our extensive knowledge and experience of integrating with the social cloud, we can deliver anything from viral one-click content sharing to sophisticated embedded social applications.

Social Media

Social Media Integration & Optimization

Social media optimization (SMO) is an online marketing practice for creating a cult around your brand, which goes beyond acting just as word of mouth publicity, to create more avenues of connectivity with the potential customers. SMO facilitates organization to funnel through the crowd and in turn helps to convert visitors into customers.

Analysis of analytics
We help you track and analyze footprints of your visitors, where do they come from, how much time they spend, what page they visit, what entices them, what distracts them, we track every behavior in order to assist you achieve your website objective. Know your visitors, so that you can convert them into customers.

Online Cult Creation (OCC)
Digi-Cult's foundation is based on the ideology "convert visitors into customers, convert customers into fans and convert fans into fanatics". With this approach we strategize every single online marketing plan and leave no stone unturned to create followers for your brand. Creating a cult around your brand enables to improve the brand loyalty, extends your brand's lifecycle, and strengthens your brand's positioning. This is the next level in online strategic marketing, where every customer is brand's marketing and sales force, they adopt and spread the brand philosophy, and they not only buy themselves but also encourage it among their peers causing tremendous boost to cult.

Information dissemination
It may be a new product launch, an offer, new achievement or anything that you would like to share about your brand. Reaching out to consumers and communicating with them is vital for a brand's existence, we ensure this process is executed smoothly and the message is communicated to the consumers without losing its essence.

Online Media

Online Media

The secret to running a profitable online marketing campaign is crafting the right message and choosing the right media strategy for communication. There is no point in displaying a discount offer prevalent in New York onto website frequented by Japanese, it will simply render the entire campaign to be futile.

Hence it is of utmost important that we choose right place and a right space to communicate with your target audience. Our continuous R&D on online media helps you to overcome this intricacy and achieve maximum ROI for the advertising campaign.

Hence at Digi-cult, we plan, execute and deliver:

• Media Planning
• Media Buying

Email Marketing

1 to 1 Marketing

E-mailing is the most cost-effective communication tool to reach out to your net-savvy target audience in present business scenario. Considering the fact that space is never a constraint with this medium, it one of the most appreciated marketing tool owing to its quality of measurement and generating accurate ROI for the marketing managers.

At Digi-cult, we execute and deliver:

• Campaign Planning and management
• Concept Based Creative Designs
• Tracking customer behavior
• Generating intelligence Via Analytics
• Lead Generation and Data Capture
• Customer engagement and Retention